Back to Blog
Confessions of an advertising man5/19/2023 ![]() Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business. It also became an international bestseller, translated into 14 languages. It requires a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious. First published in 1963, this seminal book revolutionised the world of advertising and became a bible for the 1960s ad generation. David Ogilvy, Confessions of an Advertising Man 50 likes Like The creative process requires more than reason. In promoting people to top jobs, we are influenced as much by their character as anything else.' - David OgilvyÄavid Ogilvy was considered the 'father of advertising' and a creative genius by many of the biggest global brands. The way up our ladder is open to everybody. We detest office politicians, toadies, bullies, and pompous asses. ![]() ![]() 'We admire people who work hard, who are objective and thorough. A new edition of the timeless business classic featured on Mad Men as fresh and relevant now as the day it was written. ![]()
0 Comments
Read More
Leave a Reply. |